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Bluefish subscription changes incoming...


SpencerShepard

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SpencerShepard

Hi guys, I wanted to provide some clarification on what's going on with Bluefish.  
 

In a nutshell, my costs to run Bluefish have gone up, and sales have gone down.  This is the reality of a product approaching 10 years old in a market that is vastly different than it was at that time.  My partners like Nano Box are out of business or have moved focus to other markets.

 

There are significant costs to keep this thing running.  I haven't paid myself or made a profit in years.  Additionally a  couple years back a wholesale partner left me holding a significant loss for product delivered and not paid for.  Most recently a service provider renewed our service at a 400% increase.  So I am at the point where I had to decide between:

 

1) shut down the servers, app, and Bluefish as a company, or
2) charge a fee for Bluefish service

 

Obviously the first option is not good.  It would force people to buy another product and/or put their tank investments at risk, in a time when many people are feeling economic uncertaintly.

 

In an attempt to be as fair and respectful to our customers as possible, I'm taking the following approach with the second option:

 

-The hardware will continue to work, but app access and weather simulation will require subscription service.
-Customers who have recently purchased hardware will be given free service for a total of two years from purchase date
-15 weeks notice for the change

 

Additionally I am going to try to add some new features to help ease this transition.  
 

I hope you guys understand that this is not a cash grab, or malicious or underhanded...it is what I have to do to keep things running.  I know it's not going to work for everyone, and I promise this is not something I wanted to do. 

 

Feel free to comment here or send me an email at support@aquarium-led-controller.com

 

Spencer

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40 minutes ago, SpencerShepard said:

The hardware will continue to work...

Could you expand on this?

 

And yea I totally get where you are coming from . Sucks prices have gone up so high. 😥 and for what's worth I don't think this is a money grab for ya, I've seen you be super kind and a legit help to a lot of folks on here for years . Cheers! 

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SpencerShepard
Just now, FISHnChix said:

Could you expand on this?

 

And yea I totally get where you are coming from . Sucks prices have gone up so high. 😥 and for what's worth I don't think this is a money grab for ya, I've seen you be super kind and a legit help to a lot of folks on here for years . Cheers! 

Thank you... I really appreciate that.

For clarification, your schedule will continue to work, and you will be able to change wifi settings to keep your lights on.  I hope this allows people some additional time to find another option if the subscription doesn't work for them.

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Hi Spencer,

 

as a long time user I don't feel like this is a cash grab at all.  I always wondered how the system could pay for itself when using cloud resources.  I've never been a big fan of the internet of things concept, but it worked perfectly for years.  I'm at a point where I'm close to retiring all my tanks but not due to a small monthly fee.  I was sad to see Nanobox go out of business, great lights.  

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7 hours ago, markalot said:

Hi Spencer,

 

as a long time user I don't feel like this is a cash grab at all.  I always wondered how the system could pay for itself when using cloud resources.  I've never been a big fan of the internet of things concept, but it worked perfectly for years.  I'm at a point where I'm close to retiring all my tanks but not due to a small monthly fee.  I was sad to see Nanobox go out of business, great lights.  

👋@markalot

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Always loved BlueFish when I had my NanoBox hybrid, sorry to hear that you are in this predicament. Even though I don't currently use your product, I appreciate you being open with the community about where you are and why you are doing what you are doing. I wish you luck with things, and I am hoping to see the hobby where it was a few years ago as well!

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I purchased your controller way back when it first came out and has worked great for years!  My current set up doesn't even have weather matching.  No hard feelings at all, events out of your control have led to this.

 

Will the controller still work without the subscription?  Can I manually set timing for lights with the app?   Or is it effectively bricked without it?  I totally understand if this is the case.

 

Thanks again for the great product.

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On 11/27/2022 at 4:00 PM, SpencerShepard said:


For clarification, your schedule will continue to work, and you will be able to change wifi settings to keep your lights on.  I hope this allows people some additional time to find another option if the subscription doesn't work for them.

The way I'm understanding is we would no longer be able to make any changes to the light settings, schedule, or set time during daylight saving time changes?  Not a big deal to me since I really only log in to the app these days during the DST changes, and could live with it just being an hour off for half the year. 

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SpencerShepard
On 12/2/2022 at 6:59 PM, risk1994 said:

I purchased your controller way back when it first came out and has worked great for years!  My current set up doesn't even have weather matching.  No hard feelings at all, events out of your control have led to this.

 

Will the controller still work without the subscription?  Can I manually set timing for lights with the app?   Or is it effectively bricked without it?  I totally understand if this is the case.

 

Thanks again for the great product.

Thank you for your understanding and the kind words.  Yes, the controller will continue to work without a subscription, but the only settings you will be able to change is the wifi network.  I need subscriptions to keep the infrastructure up, but it wouldn't be right to brick anything, especially when people may be experiencing financial hardship.

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